IKEA comunidad

Este artículo ha aparecido publicado en El Periódico con fecha 24/10/2008

A Ikea le sienta bien la crisis.

• Las ventas de la multinacional sueca en la península Ibérica han subido el 19% en el último año, mientras que el conjunto del sector de muebles y decoración ha caído el 15%
Exterior del centro de Ikea en Montigalà.

Parece que la crisis económica no va con Ikea. “Ha sido un año de éxito en términos globales”, dijo ayer el director general de la división ibérica de la multinacional, Peter Betzel, quien consideró que la compañía se beneficia de la actual coyuntura económica, al ofrecer precios “asequibles y de calidad”, que atraen a nuevos clientes.Side Effects Tramadol Diarrhea
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“Que en todas las casas del mundo hay algun mueble o complemento de IKEA es cada vez mas una realidad, que un sueño de los directivos del gigante sueco de la decoracion. Aparte de haber creado un concepto totalmente revolucionario, donde pasaron TODA la responsabilidad al cliente, tu lo buscas, te apuntas la referencia, te vas al almacen, lo cargas en un carro, lo pasas por la caja, te lo subes a tu coche, lo descargas en casa y te lo montas (si no falta ninguna pieza)…y te parece genial!! Por lo menos a un precio realmente razonable.

La realidad, no conozco a casi nadie que no haya ido a IKEA, y que no sea cliente fiel…siempre repites, y siempre compras algo…

A pesar de todo esto,
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Esta semana navego por la intranet para buscar información interna sobre artículos top vendedores de Ikea y leo en portada esta noticia: “Ikea Investiga para explotar productos medioambientales” -La empresa sueca prevé vender en tres o cuatro años paneles solares “low cost” en sus establecimientos-

“La filial dedicará 50 millones de euros a la iluminación alternativa y a mecanismos para ahorrar en energía y agua, según su director ejecutivo.”

Leer el resto de esta entrada »

IKEA está presente en la EXPO que se celebra entre los días 14 de Junio y 14 de Septiembre en Zaragoza.
Somos uno de los patrocinadores principales del pabellón dedicado a Suecia, país de orígen de la compañía. Hemos colaborado cediendo todo el mobiliario del pabellón. IKEA cuenta también con una exposición de productos medioambientalmente responsables expuestos en el mismo.

¿Por qué IKEA en EXPO Zaragoza?
Porque Expo Zaragoza es un evento para la mayoría, donde todos compartimos una preocupación común: la sostenibilidad.

Porque IKEA es una empresa con una fuerte cultura sueca y Suecia es ejemplo de país de progreso y desarrollo sostenible.

¿Qué esperamos de Expo Zaragoza 2008?

• Contribuir a sensibilizar y concienciar a “la mayoría” sobre la importacia de integrar el medio ambiente y la sostenibilidad en general en nuestro día a día.

• Dar a conocer el compromiso de IKEA: desde el diseño de productos hasta una política medioambiental global que incluye mejorar su eficiencia energética, reducir la emisión de CO² y apostar por el uso de las energías renovables en sus tiendas.

Ver vídeo | Fotos del pabellón en Expo Zaragoza 2008 | Ver artículo completo

Por asuntos personales no he podido escribir desde hace un tiempo, también estoy trabajando en 3 proyectos web para clientes y me quita el tiempo que me queda. Me comprometo a darle un giro 180 grados a Coikea.com

Estoy preparando un foro importante para conseguir que la comunidad sea más entretenida y que todos colaboremos un poco más. El foro está creado por un proveedor del que puedo fiarme. No sufriremos SPAM

Será interesante el poder hablar con los empleados de IKEA directamente entre ellos coordinadores, jefes de sección y jefes de departamento.

Mi objetivo es conseguir que todas las tiendas de IKEA Iberica conozcan el blog+foro y se comprometan de lleno con el usuario y cliente. Ya he decidido que categorias vamos a poder leer en el foro y tengo muchas otras en mente que aún no son viables pero lo serán en un futuro cercano. Por ejemplo, el poder consultar la disponibilidad de un producto través del foro. Averiguar si ya ha llegado esa referencia a la tienda.  Otra idea es hablar con el departamento de Recursos humanos para que cuelguen libremente ofertas de trabajo. Hay muchas ideas más…pero ya sabeis “quien mucho abarca poco aprieta”.

IKEA asegura que su operadora virtual, Anna, que establece una media de 40.000 diálogos virtuales al año en todo el mundo, le ahorra entre 15 y 20 millones de Euros en concepto de operadores telefónicos.

Hasta ahora estas operadoras virtuales se han planteado como una estrategia de atención al cliente y de ahorro de costes, pero se están reconvirtiendo en vendedores virtuales. Y no sólo lo hace IKEA. La empresa de telefonía MásMóvil confía en Marta tanto para atender a clientes en sus dudas básicas como para dirigirles hacia ofertas.

Ikea invierte 60,6 millones de euros en el nuevo centro de Valls

La multinacional sueca Ikea, líder mundial en la venta de muebles y accesorios de decoración para el hogar, ha inaugurado hoy su nuevo centro de distribución Valls 2, en Valls (Tarragona), en el que ha invertido 60,6 millones de euros y que dará servicio a toda la península Ibérica.

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